Nearly 4 billion people in the world use one or more form(s) of social media.
That racks up 49% of the world’s total population. It is social media’s ability to reach a wide range of potential customers that has allowed several brands, and individuals to set up their profiles.
Not only do your get to promote your brand, and let your customers know of any running discounts, you can also directly speak to them, answering any bringing questions. Another benefit of using social media for branding is that you can analyze your page to gauge how it is performing.
Some sites provide their own tools for analytics, but there are several social media page performance analysis brands that provide exceptional tools for evaluation.
Social media will let you keep your brand on top of your customers’ minds.
You do not have to necessarily promote a new product, service, or discount each time.
Social media allows you to recycle the usual products in creative ways so that you don’t become forgettable.
You can also collaborate with influencers, which will allow you to boost your popularity since a lot of their followers would be hoping on to your page.
You can even create multiple accounts for different services, or factions of your brand.
This will allow you to focus on different target customers. You can use SEO strategies to promote your page, which will come far cheaper than TV, and other traditional commercials.
All these benefits, and more make social media an impressive instrument for branding that every company should have access to.
However, you cannot just set up a page and expect magic to happen, there are consistent steps you need to take to make sure that you are building an efficient brand profile that the customers can relate to.
There has to be a strong strategy set in place that is backed up by solid data so that you can see the results you want.
Unfortunately, there are several brands who are not fully aware of the best practices which they can use to amplify their social media page and that has them losing out on a lot of potential sales.
We have prepared a list of 10 strategies that you can employ, and revitalize the popularity of your page.
1- Research your customers
It is incredibly important to know your customers. This is a fundamental step that can render all of your marketing efforts if not considered.
Through social media we have the means to gather high quality data in massive quantities on our customers.
This data will guide us in our decision making processes, and marketing schemes.
However, one major problem here is that few companies bother conducting marketing research on their brand.
This deprives them of basic information on their potential customers. Several brands have a vague idea of what their customer demographic actually looks like.
This in turn has an adverse marketing effect, since the brand will not be able to produce products and services that their customers are looking for.
Other than that, they will also not develop marketing strategies their customers will be attracted to, and will push them to purchase what the company has to offer.
Marketing strategies that have been developed through proper marketing research, and knowledge of customer demographics will allow the companies to anticipate customers’ changing tastes and wants.
It will allow you to not only alter the nature of your service, but the way you deliver it as well.
This will further change the way the customers view your brand.
Another best way to reach your customers is via live streming. Its is considerd one of the best to engage with customers.
2- Respond to your customers Quickly
Your followers want to feel acknowledged by you. They want to feel that you are considering their needs and wants along with their changing tastes.
Devise a strategy that will not only make sure that the customers are being answered immediately, but also make sure to involve them a little in your future decision making.
Ask them for opinions, design polls, and utilize other creative methods to get them to invest mentally and emotionally.
This will ensure that they are hyped up to see your next post.
Social media is an excellent tool for marketing your product, however you want to make sure you know what you are doing.
There are so many ways marketing has become easy, but that is also what has made it such a competitive stage for the business.
Just make sure to explore, learn, and implement well.
3- Develop a budget for SEO
You have to fight tooth and nail to be featured in the top 10 results on Google.
But it is not just this platform that needs top notch SEO strategies, you will also have to allocate a promotional budget to make sure that your page and posts are reaching your target customers.
Facebook’s organic algorithm is making it tougher for content to reach the majority.
You will need to boost the algorithm to make sure it shows your content. The best part is Facebook has made budget setting easier for promotional purposes.
4- The right time to post
You might not be aware of this, but there is a “best time to post” your social media content.
The hour you publish your content within will affect the number of views, and the amount of time your customers spend scrolling through it.
You can use data from social media marketing analytics to be able to better interpret how your content is performing during a certain time of day.
You can then use these insights to develop your social media strategy in a way that it will deliver optimal results.
Take a look at your hashtags
Yes, hashtags are still a thing and they can do wonders for your profile. Several people search for items they need using keywords, and those keywords are usually converted into hashtags on apps like Youtube, Facebook and Instagram.
Using the right hashtags on your posts will allow them to appear in the first few results when searched.
However, make sure that the way you place your hashtags in the content make it look organic, it is best that you place at the end of the sentence.
Messy content will put off a lot of readers, and hashtags within the lines of organic words can make your paragraph look jumbled up.